Too Many False dawns
Have lit up the eyes of those who think they "get" the Internet, but there have been a lot of close calls too. The email campaign that shut down the UN mail servers when East Timor exploded into violence was an early sign of a global smart mob getting up a head of steam. With access to America's mainstream media becoming increasingly difficult for Liberal candidates, maybe the net is the charm THIS time. Check this.

When it comes to the Internet, no detail is too small for [Joe] Trippi. Some campaign managers devote their energies to working the elite press or courting union leaders or wooing donors. But Trippi seems to spend an inordinate amount of his time checking Meetup numbers, posting to liberal Blogs, sending text messages to supporters who have signed up for the Dean wireless network, and otherwise devising ways to use the Internet to build what Trippi envisions as "the largest grassroots organization in the history of this party." And his efforts might actually be paying off: While many predicted that Dean would fade away once the war was no longer a salient issue, there is little evidence that the former Vermont governor's supporters—originally drawn to Dean when he was forcefully speaking out against war in Iraq—are deserting him. In fact, the Internet might account for Dean's staying power.

For the Dean campaign, it all started with the Meetup phenomenon. Back in January, the campaign stumbled upon the Meetup website and noticed that 432 people were signed up for a Howard Dean Meetup group. "We didn't really know what it was," says Trippi. He watched from afar as Dean's Meetup numbers grew to more than 2,600 in February. In March, Dean showed up at a Meetup event in New York City. It was so crowded that hundreds of young supporters were pouring out onto the sidewalk waiting to get in. Soon the campaign began receiving mysterious donations with an extra cent added. They learned that the Meetup community intended to raise $1 million for Dean, and the extra cent was being used to identify the donations. It became known as the Meetup Million Dollar Challenge and has raised at least $300,000 for Dean so far (close to 10 percent of what Dean had raised overall, as of April). Almost overnight, Meetup had become the Dean campaign's most important organizing tool.

Other innovations—wireless communications, HowardDean.tv (a website that runs streaming video of Dean speeches and events), a network of rapid- response Bloggers—have followed, and Trippi is now doing more with the Internet than any other presidential campaign. Aides to some of the other 2004 Democratic candidates regard Trippi, who was born in Silicon Valley and has spent the last few years working for high-tech companies, as a bit of an eccentric who wastes precious campaign time e-mailing obscure Bloggers and hanging out with political oddballs at the monthly Dean Meetups. "Some of these Meetup events look like the bar scene from Star Wars," says an adviser to one Dean rival.

But Trippi believes others will one day understand the brilliance of his plan. Consider the Meetups: Once a month, thousands of self-organized Dean supporters across the country get together at coffee shops and bars to discuss their candidate and ways they can help his campaign. This ability to get people to meetings, Trippi says, bodes well for Dean in the Iowa caucuses. "What do you do in a caucus?" he asks. "You go to a meeting." And Trippi has plans beyond the caucuses and primaries. He speaks of using Meetup and other Web tools to build a million-person-strong network of small donors who could raise the cash needed to take on President Bush. "There's only one way you could ever get to a million people in this country," he says before pausing dramatically. "That's the Internet."

Maybe it is.