Shirky is one of the more subtle and thoughtful people publishing anywhere, and especially with his thinking about the application of IT to things in the world. His latest musing on the new US FCC ruling on media ownership is worth the read, and tells us a great deal more about the reality that the Internet is NOT a media environment.

Weblogs are the freest media the world has ever known. Within the universe of Internet users, the costs of setting up a weblog are minor, and perhaps more importantly, require no financial investment, only time, thus greatly weakening the "freedom of the press for those who can afford one" effect. Furthermore, there is no Weblog Central -- you do not need to incorporate your weblog, you do not need to register your weblog, you do not need to clear your posts with anyone. Weblogs are the best attempt we've seen to date of making freedom of speech and freedom of the press the same freedom, in Mike Godwin's famous phrase.

And in this free, decentralized, diverse, and popular medium we find astonishing inequality, inequality so extreme it makes the distribution of television ratings look positively egalitarian. In fact, a review of any of the weblog tracking initiatives such as Technorati or the Blogging ecosystem project shows thousand-fold imbalances between the most popular and average Weblogs. These inequalities often fall into what's known as a power law distribution, a curve where a tiny number of sites account for a majority of the in-bound links, while the vast majority of sites have a very small number of such links. (Although the correlation with links and traffic is not perfect, it is a strong proxy for audience size.)

The reasons for this are complex (I addressed some of them in Power Laws, Weblogs, and Inequality), but from the point of view of analyzing the FCC ruling, the lesson of weblog popularity is clear: inequality can arise in systems where users are free to make choices among a large set of options, even in the absence of central control or manipulation. Inequality is not a priori evidence of manipulation, in other words; it can also be a side effect of large systems governed by popular choice.